Product Evaluation Survey
Test consumer reaction on your product
Whether you have spent months or years preparing to launch a new product, or are simply looking to refine and improve an established offering, a product evaluation survey can test consumer reaction to your product, and yield actionable data to help achieve sales objectives. Developing a better understanding of customer experiences with your products is the key to improved quality and greater customer satisfaction.
Why Conduct A Product Evaluation Survey:
Teams responsible for the development, sale, or promotion of a product often have different understandings of value propositions than actual customers. Proximity to, and familiarity with a product line can cloud objective thinking. Discovering the voice of the customer, including needs, wants, and desires, can radically alter the course of product development. Do customers want your new product? Will they see it as an alternative to a competitor’s offering? Might listening to customer feedback lead to refinements that improve product performance and market penetration? A product evaluation survey can provide answers to these questions, informing decision making with actionable data throughout every step of your product’s life-cycle.
How To Conduct a Product Evaluation Survey:
Many marketing professionals rely almost exclusively on focus groups to perform product evaluation surveys without recognizing this collection process can easily produce flawed data. While a focus group can provide more detailed feedback than the information obtained using an online or printed survey, the validity of the results is always in doubt because sampling a large group of respondents is time and cost prohibitive. Without a statistically valid sample, major strategic business decisions regarding product development are made in a vacuum. Although focus groups can represent a valid, initial starting point in the discovery process, the use of a VoiceCloud IVR based product evaluation survey offers the best methodology to produce actionable data needed to inform the decision making process.
Contact The Product Evaluation Survey Leaders:
Whether your company is developing a new product or looking to boost sales and market presence of an existing offering, a telephone based product survey represents the best methodology to uncover actionable information needed to obtain your goals. Best of all, with a statistically valid sample, your sales and marketing team can rest assured that strategic business decisions are made on sound information rather than anecdotal evidence or skewed data. If you see value in a product evaluation survey, but remain confused as to how, or where to start, contact the experts at VoiceCloud. Since 2007, we have provided business owners and marketing professionals with custom tailored product evaluation surveys designed to achieve their specific goals.